Problem
Swish was looking for a way for people to find out and learn about the product, because a powdered mouth rinse isn't as well known.
Solution
I focused on the dentist-clean feeling of the powdered mouth rinse, which obliterates any and all food smells or film. I translated this USP into satisfying, confectionery related ASMR videos as part of an overall social media strategy.
Swish packaging, not photographed by me.
Instagram Profile and Post Layouts
Mock-up of the Swish Instagram social media profile.
A mock-up of one of the Instagram social media posts, featuring the pancakes photo.
A mock-up of one of the Instagram social media posts, featuring the mints video.
A mock-up of one of the Instagram social media posts, featuring the bubblegum video.
I re-arranged elements of the Swish logo to create more energetic and potentially animated graphics.
Social Media Videos
