Problem
Swish was looking for a way for people to find out and learn about the product, because a powdered mouth rinse isn't as well known.
Solution
I focused on the dentist-clean feeling of the powdered mouth rinse, which obliterates any and all food smells or film. I translated this USP into satisfying, confectionery related ASMR videos as part of an overall social media strategy.
Instagram Profile and Post Layouts
I re-arranged elements of the Swish logo to create more energetic and potentially animated graphics.
Social Media Videos