Problem
Swish was looking for a way for people to find out and learn about the product, because a powdered mouth rinse isn't as well known.
Solution
I focused on the dentist-clean feeling of the powdered mouth rinse, which obliterates any and all food smells or film. I translated this USP into satisfying, confectionery related ASMR videos as part of an overall social media strategy.
![Swish product photo, not photographed by me.](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/9e9f474f-e286-464a-b203-eec0745dbc46_rw_600.png?h=fe43e05072902bcd5414f321ef794331)
Swish packaging, not photographed by me.
Instagram Profile and Post Layouts
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/c76b265f-484a-4cc6-ba08-1ce8c64dafcc_rw_1200.jpg?h=3b035ead4b76095ea47efd22677d8cde)
Mock-up of the Swish Instagram social media profile.
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/6cf4e395-c45f-4f70-b362-3a850ceeafe7_rw_1200.jpg?h=a8a40e25c4848ac04dab42d8f8e733bf)
A mock-up of one of the Instagram social media posts, featuring the pancakes photo.
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/5ddffc59-b3e7-4c3d-a88a-15de5e4b5faf_rw_1200.jpg?h=bc38975ec59ff46559e174e869354297)
A mock-up of one of the Instagram social media posts, featuring the mints video.
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/fe0e0f06-cdd6-4046-ba21-92759e012937_rw_1200.jpg?h=296110159d8e155c0b14e9abd654d56e)
A mock-up of one of the Instagram social media posts, featuring the bubblegum video.
I re-arranged elements of the Swish logo to create more energetic and potentially animated graphics.
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/a594e86b-955e-474f-a11d-7a048563add9_rw_3840.png?h=043d8f3d3ea00f1b8d68e35302548bd6)
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/4867bdfe-9ae3-4f5a-bd65-32a4a8b8d9de_rw_3840.png?h=5a56491140773025a8486a636f396a25)
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/c3169baa-4b5f-4c9c-97a8-2bf1a1be4488_rw_3840.png?h=4f00a29666593f64e77201adec8f78a0)
Social Media Videos
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/395554df-f8aa-45cb-8daa-6e4cc040fe93_rw_1200.jpg?h=e792c8f5b903214c516dd2bb47f699af)
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/c9c8fce0-ae81-49cc-beca-09c605233df8_rw_1200.jpg?h=59368d63690eb40375d3e0b6d04ea883)
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/84a89041-9076-4931-97f6-ad2419b51138_rw_1200.jpg?h=1ac365f7bdafa95a49265061bb2d4db4)
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/df710e37-aadd-4898-842f-4b7dc0323610_rw_1200.jpg?h=fd9cce08896de680c489da01ff32bfc4)
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/fbccbf32-129d-4f8f-b74a-778449da33ac_rw_1200.jpg?h=307fadcc11f26f1fe1258ba481d14a37)
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/025d6e91-73c8-4b4b-8c62-0f1d6762e724_rw_1200.jpg?h=50d5682be560a572228166a6eeb88c1e)
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/63eed985-351d-417d-a576-75191901f66d_rw_1200.jpg?h=c3b7d72dabf4a8ff1f5e4ec5b7a06b14)
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/794247da-a015-44ee-bfc1-f1d29d2ab3ee_rw_1200.jpg?h=4700730714b40423b8b3a80efdbc2b4a)
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/eaa42eb7-7ba8-4284-b08f-3d4334b6f215_rw_1200.jpg?h=7a79a0c7b20ba03c6b48b5d8ad04720f)
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/68c5c3fc-4201-4398-b869-5316e0551c21_rw_1200.jpg?h=30c21d928757e5f233e84987754bdf60)
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/ddeff13c-512c-4511-996e-93fef2799dfc_rw_1200.jpg?h=e3319a7d7d83154d510ba5e893fea01b)
![](https://cdn.myportfolio.com/b084fdf5-9fed-4f87-bbe4-e10361714c61/60874073-08dc-4c9f-b6f2-8ab8762bfc54_rw_1200.jpg?h=7a60809b8694ded5397a837bf2a2dad0)