Problem
Swish was looking for a way for people to find out and learn about the product, because a powdered mouth rinse isn't as well known.
Solution
I focused on the dentist-clean feeling of the powdered mouth rinse, which obliterates any and all food smells or film. I translated this USP into satisfying, confectionery related ASMR videos as part of an overall social media strategy.

Swish product photo, not photographed by me.

Swish packaging, not photographed by me.

Instagram Profile and Post Layouts

Mock-up of the Swish Instagram social media profile.

A mock-up of one of the Instagram social media posts, featuring the pancakes photo.

A mock-up of one of the Instagram social media posts, featuring the mints video.

A mock-up of one of the Instagram social media posts, featuring the bubblegum video.

I re-arranged elements of the Swish logo to create more energetic and potentially animated graphics.
Social Media Videos
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