Flightly empowers people to manage their air travel stress and anxiety through information, physical relief, and distractions.
The Flightly word mark, edited from a typeface.
Problem
Kyle Papilla and I noticed a lack of products aimed at helping millions of people deal with the irrational fear of flying, while looking at "how-to" designs.
Solution
We proposed a flight kit that would include infographics and physical objects that could be used to calm anxiety. We researched common stressors and fears and their potential solutions, such as Cognitive Behavioral Therapy. We applied the principles to the writing, app design, and overall branding of the kit. We included calming colours and graphics as well as a light, friendly tone in the writing.
1 A bold, friendly header
2 A casual, hand written body
3 A confident, trustworthy subheader
2 A casual, hand written body
3 A confident, trustworthy subheader
Each typeface works together to find hierarchy, without stepping on each other's toes.
Each has a distinct voice, for conveying information in the right tone.
Each has a distinct voice, for conveying information in the right tone.
The colours in the Flightly palette are controlled, but diverse enough to highlight information, such as engine parts, in any infographics or diagrams. Neutral blues and turquoises create relaxation and a soft atmosphere, while punchy colours like yellow can shift the mood to be more positive. Warm greys and shades of beige blend the palette into a whole.
Info-graphics on the Inside of the Packaging
the back of the not-so-scary flight kit
Mobile Application
The companion app is used for reviewing trivia before or during a flight and for following breathing or muscle relaxation exercises. It can be used in airplane mode, when Wi-Fi is unavailable.
Below is a user-flow, showing the navigation flow between screens.
An alternative design for the day-mode start screen for the Easy Flight Kit companion app.
Website
Did you know that a nervousness or even fear of flying is quite common? Through our research, we found that starting our interactions with our user through an open ended question could provide reassurance. Visitors were prompted with the main issue our kit addressed, and then the screen would be populated with answers from other finicky flyers.
Flash Cards
We found that a tactile learning aid would help ease people's minds off of their flight anxiety, so we made flash cards. This is a simple way to practice Cognitive Behavioral Therapy, by learning facts that challenge your fears about flying.
