Problem
Tasked to write some simple ads for a local business. I chose Puccini's Deli in North Vancouver, and looked at ways to attract new customers.
Solution
Bizarre but relevant magazine ads featuring premium European sports cars paired with deli meats. With a smaller budget, I used Photoshop and humor as a way to reach out to a demographic that prefers the finer things in life.
Rather than just another family that builds race cars, they are the curators of cured foods. Edible, but with just as much refinement and care as an Italian supercar.
A magazine layout for the Hamborghini, based on the Lamborghini.
A magazine layout for the Pastrami Zonda, based on the Pagani Zonda.
